Transform your blonde from brassy to cool blonde!
John Frieda daily purple shampoo with crushed violet pigment, gradually neutralises unwanted yellow tones without over-toning to restore bright blonde between salon visits.
- Neutralises unwanted brassy tones without over-toning
- Formulated with crushed violet pigments
Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula.
How To Use: Massage shampoo into wet hair, lather and leave on the hair for one minute. Rinse well and follow with Violet Crush Purple Conditioner for blondes. Safe to use as a daily shampoo to fend off brassy tones. For severely brassy hair, try John Frieda Violet Crush Intensive Purple Shampoo.
Best used with Violet Crush Purple Conditioner
Net Weight: 250 ML