Knock our stubborn, brassy tones in 1 use for cooler, brighter blonde! With crushed violet and blue pigments, this rich intensive formula reduces both yellow and orange tones to keep blonde looking cooler and brighter. Our ultra-violet pigmented intensive purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde. Safe for use on natural, color treated, platinum blonde, and lightened brunette hair. Peroxide-free and ammonia-free formula.
