L'Oreal Paris Preference Hair Color-4.26 Tuscany Pure Burgundy Cool Violet

L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair color. Our translucent gel technology together with our precious shine oil give the ultimate luminous color full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your colored hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair color. Infused with a sensorial fragrance for an improved experience at application. Be color safe and always do your 48-hour patch test. Born in the 1970s, Preference has over 50 years of creating at home hair color proven to give you a fade defying- multi-tonal color result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be color safe and always do your 48 hour patch test.

Warning:

Hair colorants can cause allergic reactions. Remember to conduct an allergy test 48 hours before each time you color even if you have already used coloring products before.